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Senior Copywriter | Digitas | Boston, MA
Your work wins the awards we covet (CLIO, CA, ECHO, EFFIE, ONESHOW, REVOLUTION, DMA, D&AD, LIAA, CCI)
- Your work is used as an example of Marketing and Digitas at its best
- Your work is used to win new clients and attract brilliant creative talent to the organization
- Your work has destroyed at least one long-standing client control over the past year
- Your work is as creative as the best "general" advertising
Conceptual
- You can spin facts and features into needs and values as a way to generate brilliant concepts
- Absent data, you are adept at developing strong concepts based on your experience and customer knowledge
- You are able to support your ideas with well machined copy
- You mentor manager-level teams' conceptual skillsCopy
- Your ideas and copy inspire awe
- You can manage the fulfillment of concepts, and ensure that every last detail is covered
- You have a strong ability to transfer writing skills to all channels
- You can manage multiple projects from start to finish
- You take the time to oversee CW's and Associate CW's work; you recognize "teachable" moments and make those who work with you better
- You seek to use your copy skills to develop innovative, relevant executions of your concepts
- You have an ability to understand more than one voice and adapt writing skills as necessary
Art directors who work with you value your opinion regarding design as it supports the concept
Results
- You can evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately
- You leverage the components of relevance in every program that you work on
- You check alignment of relevance constantly and report misalignment to your ACD
- You know the goals of every program that you work on and communicate those goals to the team consistently
- You understand the needs, motivations, and aspirations relevant to your audiences
Relationships
- You are beginning to build strong client relationships via both status calls and presentations
- You manage teams and work effectively and raise your hand when a problem arises
- You make intelligent use of creative services and other capabilities (e.g., measurement, delivery, etc.) so that you have time to focus on generating customer insights and big ideas
Intellectual Capital
- You are able to present a persuasive 30 minute presentation on email, direct marketing, interactive advertising, or information
design best practices or a related creative topic that you are passionate about researching and sharing
APPLY_URL:
http://track.tmpservice.com/ApplyClick.aspx?id=1344462-1853-5135
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